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Strategic Marketing Management: A Means-End Approach
Mark E. Parry (Author)
·
Mcgraw Hill Book Co
· Paperback
Strategic Marketing Management: A Means-End Approach - Mark E. Parry
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Origin: U.S.A.
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Monday, June 17.
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Synopsis "Strategic Marketing Management: A Means-End Approach"
THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a first-mover strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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