Name: strategy for business: a reader
Price: 44.09 GBP
Availability: InStock
Author: Mazzucato, Mariana
ISBN: 9780761974130

Type

Physical Book

Illustrated by

Mariana Mazzucato

Publisher

Sage Publications Ltd

Author

Mazzucato, Mariana

Year

2002

Language

English

Pages

400

Format

Paperback

Dimensions

24.4 x 18.7 x 2.3 cm

Weight

0.87 kg.

ISBN

076197413x

ISBN13

9780761974130

Synopsis "strategy for business: a reader"

This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy from a variety of different theoretical stances. It will serve as a comprehensive introduction to the literature and will become required reading for students of economics, organisational behavior and business′ - Costas Markides, London Business School Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy: What is Strategy? Competition and Industry Effects Resources, Capabilities and Core Competencies Strategic Innovation and Firm Size Organisational Structures, Learning and Knowledge Management the Global Information Economy It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students. This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).