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portada Strategy for Sustainability: A Business Manifesto
Type
Physical Book
Author
Publisher
Year
2009
Language
English
Pages
224
Format
Hardcover
Dimensions
23.4 x 16.3 x 2.8 cm
Weight
0.50 kg.
ISBN
142217770X
ISBN13
9781422177709
Edition No.
6
Categories

Strategy for Sustainability: A Business Manifesto

Adam Werbach (Author) · Harvard Business Review Press · Hardcover

Strategy for Sustainability: A Business Manifesto - Werbach, Adam

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "Strategy for Sustainability: A Business Manifesto"

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

Customers reviews

Sofia CarrascoMonday, September 13, 2021
Verified Purchase

Excelente y claro libro sobre aspectos de sostenibilidad en las empresas, da una mirada más amplia que la solamente ambiental.

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