Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between Monday, June 03 and Wednesday, June 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
sweet spot: how to maximize marketing for business growth
arun sinha
Synopsis "sweet spot: how to maximize marketing for business growth"
the notion of the sweet spot is not exclusive of the world of sports. the business world has its sweet spots as well. in business a sweet spot is a place, time or experience where a companys brands, products and services, finances, leaders and marketers are in tune and in time with consumer needs, aspirations and budgets. everything and everyone is aligned; the companys differentiator is cogent, persuasive, and alluring. repeatedly finding these sweet spots is the key to growth in increasingly competitive times and in arun sinha ` s book, he takes marketing back to its core function: driving business growth. sweet spot shows how marketing needs a place on the board and a champion in the form of a cmo and provides key lessons in how marketers can find their own marketing sweet spot. topics include: the elite league of sweet spot companies what ` s the game about--how sweet spotters work growth and concept of full-circle marketing sweet spot skill #1--learn to march to the beat of the buyer sweet spot skill #2--avoid where everyone else is headed sweet spot skill #3--brands are the heart and soul of sweet spot companies sweet spot skill #4--make your top executives the first new members of the marketing department sweet spot skill #5--market from the inside out
