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portada Testing Business Ideas
Type
Physical Book
Author
Publisher
Year
2019
Language
English
Pages
368
Format
Paperback
Dimensions
18.8 x 24.1 x 1.8 cm
Weight
0.86 kg.
ISBN13
9781119551447
Edition No.
1
Categories

Testing Business Ideas

Alexander Osterwalder (Author) · David J. Bland (Author) · Wiley · Paperback

Testing Business Ideas - Bland, David J. ; Osterwalder, Alexander

5 estrellas - de un total de 5 estrellas 3 reviews
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Synopsis "Testing Business Ideas"

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Customers reviews

Renzo Ronceros BarbieriThursday, April 29, 2021
Verified Purchase

Un excelente complemento para quienes ya leímos “Diseñando la propuesta de valor” y “Generación de modelos de negocio”

00
Loreto Mora ApablazaTuesday, March 01, 2022
Verified Purchase

Excelente!!!

00
Ana PereyraMonday, June 12, 2023
Verified Purchase

pese a que esta en ingles tiene muchas graficas y los textos son simples a si que no los considere un limitante, ayudandome con el google traductor.

00
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