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portada the advertising business
Type
Physical Book
Language
English
Pages
548
Format
Paperback
Dimensions
22.9 x 15.2 x 2.9 cm
Weight
0.74 kg.
ISBN
761912398
ISBN13
9780761912392
Categories

the advertising business

John Philip Jones (Author) · Sage Publications, Inc · Paperback

the advertising business - Jones, John Philip

New Book

£ 186.36

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 03 and Wednesday, June 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "the advertising business"

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single knowledge bank′ of theory and practice for advertising students and professionals.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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