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The Brand Gap: Revised Edition: How to Bridge the Distance Between Business Strategy and Design: A Whiteboard Overview (Aiga Design Press)
Marty Neumeier
(Author)
·
New Riders Publishing
· Paperback
The Brand Gap: Revised Edition: How to Bridge the Distance Between Business Strategy and Design: A Whiteboard Overview (Aiga Design Press) - Neumeier, Marty
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Synopsis "The Brand Gap: Revised Edition: How to Bridge the Distance Between Business Strategy and Design: A Whiteboard Overview (Aiga Design Press)"
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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