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The Business of Design 2e: Balancing Creativity and Profitability
Keith Granet
(Author)
·
Princeton Architectural Press
· Hardcover
The Business of Design 2e: Balancing Creativity and Profitability - Granet, Keith
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Origin: U.S.A.
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Wednesday, June 05 and
Tuesday, June 18.
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Synopsis "The Business of Design 2e: Balancing Creativity and Profitability"
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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