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The Case Against Reality: Why Evolution hid the Truth From our Eyes
Donald Hoffman
(Author)
·
W. W. Norton & Company
· Paperback
The Case Against Reality: Why Evolution hid the Truth From our Eyes - Hoffman, Donald
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Origin: U.S.A.
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Synopsis "The Case Against Reality: Why Evolution hid the Truth From our Eyes"
Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more "attractive" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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