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The Cult of Youth: Anti-Ageing in Modern Britain
James F. Stark
(Author)
·
Cambridge University Press
· Hardcover
The Cult of Youth: Anti-Ageing in Modern Britain - Stark, James F.
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Origin: U.S.A.
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Synopsis "The Cult of Youth: Anti-Ageing in Modern Britain"
In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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