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portada The Customer Obsessed Company: Why Customer Success is Becoming the Only Competitive Advantage
Type
Physical Book
Publisher
Year
2020
Language
English
Pages
384
Format
Hardcover
Dimensions
23.1 x 16.3 x 3.8 cm
Weight
0.57 kg.
ISBN13
9781119572763
Edition No.
1

The Customer Obsessed Company: Why Customer Success is Becoming the Only Competitive Advantage

Nick Mehta (Author) · Allison Pickens (Author) · María Martínez López (Preface by) · Wiley · Hardcover

The Customer Obsessed Company: Why Customer Success is Becoming the Only Competitive Advantage - Mehta, Nick ; Pickens, Allison ; Martinez, Maria

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Synopsis "The Customer Obsessed Company: Why Customer Success is Becoming the Only Competitive Advantage"

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today--making and cultivating happy customers.
María Martínez López
  (Preface by)
View Author's Page
María Martínez Es una escritora española de éxito. Autora de la serie new adult «Cruzando los límites» y las novelas Una canción para Novalie, Palabras que nunca te dije, Tú y otros desastres naturales, La fragilidad de un corazón bajo la lluvia y Cuando no queden más estrellas que contar. Historias delicadas, que tratan la complejidad de las emociones, y temas como la familia y la identidad. Le encanta pasar el tiempo entre amigos, libros y música. Últimamente disfruta de su nueva afición por el K-pop y la cultura coreana.
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