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portada the economic implications of advertising (rle advertising)
Type
Physical Book
Publisher
Year
2013
Language
English
Pages
232
Format
Hardcover
Dimensions
23.6 x 15.7 x 1.8 cm
Weight
0.48 kg.
ISBN
0415818028
ISBN13
9780415818025

the economic implications of advertising (rle advertising)

Otto Firestone (Author) · Routledge · Hardcover

the economic implications of advertising (rle advertising) - Firestone, Otto

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Synopsis "the economic implications of advertising (rle advertising)"

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.First published in 1967.

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