Share
the end of marketing as we know it
Sergio Zyman
(Author)
·
Harper Business
· Paperback
the end of marketing as we know it - Zyman, Sergio
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, May 16 and
Monday, June 03.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "the end of marketing as we know it"
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.Zyman explores such topics as: Why feel-good marketing is pointless unless it results in salesWhy marketing is a science not an artHow a well-honed strategy is more important to success than what ads sayAnd much more
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Answer:
All books in our catalog are Original.
Answer:
The book is written in English.
Answer:
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.