Millions of books in English, Spanish and other languages. Free UK delivery 

menu

0
  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional
portada The Essential Guide to Marketing
Type
Physical Book
Publisher
Year
2013
Language
English
Pages
66
Format
Paperback
ISBN13
9781493713479

The Essential Guide to Marketing

Charles River Editors (Author) · Createspace · Paperback

The Essential Guide to Marketing - Charles River Editors

New Book

£ 10.93

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, May 20 and Wednesday, June 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "The Essential Guide to Marketing"

It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things – often nothing more than themselves! Although The Essential Guide to Marketing is geared toward business-oriented readers, the concepts of marketing can help people in all walks of life, including consumers. The Essential Guide to Marketing consists of all 4 ebooks in The ABCs of Marketing series: In the first of the series, an MBA introduces readers to all of the necessary components of a successful marketing strategy, with chapters on Advertising, Branding (both Personal and Business), Demographics/Segments, Strategy/Planning, Marketing to Businesses vs. Consumers, Online and Offline Marketing, and Research. The goal is to provide an introductory understanding of the subject and familiarize the reader with key terms and practices. In the second ebook, Media Advertising, a former advertising executive provides an overview of seven popular advertising mediums and their functions. Sample cases provided include select clients, campaigns or instances that have been experienced or observed. The third installment, New Ways to Market with Social Media, explains how to use social networks like Facebook, Twitter, and Pinterest, as well as location-based marketing with Facebook Places, foursquare, and Loopt. It also explains how to utilize blogging, Youtube, and QR codes. Finally, the last ebook guides readers through marketing for a new small business or a startup, and how to successfully imprint your brand in the minds of the outside world. So let The Essential Guide to Marketing be your crash course in marketing and help you cover every step of the way.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews