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The Gold in the Rings: The People and Events That Transformed the Olympic Games (Sport and Society)
Stephen R Wenn; Robert Barney (Author)
·
University Of Illinois Press
· Paperback
The Gold in the Rings: The People and Events That Transformed the Olympic Games (Sport and Society) - Stephen R Wenn; Robert Barney
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Synopsis "The Gold in the Rings: The People and Events That Transformed the Olympic Games (Sport and Society)"
Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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