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The Ideate Method: Identifying High-Potential Entrepreneurial Ideas
Daniel A. Cohen; Heidi M. Neck; Gregory Arthur Pool (Author)
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· Paperback
The Ideate Method: Identifying High-Potential Entrepreneurial Ideas - Daniel A. Cohen; Heidi M. Neck; Gregory Arthur Pool
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Synopsis "The Ideate Method: Identifying High-Potential Entrepreneurial Ideas"
Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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