Name: The Jobs to be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Price: 43.36 GBP
Availability: InStock
Author: Kalbach, Jim ; Schrage, Michael ; Tanamachi, Michael
ISBN: 9781933820682

portada The Jobs to be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Type

Physical Book

Author

Preface by

Illustrated by

Publisher

Year

2020

Language

English

Pages

320

Format

Paperback

Dimensions

22.6 x 15.2 x 2.3 cm

Weight

0.59 kg.

ISBN13

9781933820682

Edition No.

Synopsis "The Jobs to be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs"

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.