Name: The Lean Startup: How Today's Entrepreneurs use Continuous Innovation to Create Radically Successful Businesses
Price: 25.67 GBP
Availability: InStock
Rating: 5 (1 reviews)
Author: Eric Ries
ISBN: 9780307887894

portada The Lean Startup: How Today's Entrepreneurs use Continuous Innovation to Create Radically Successful Businesses

Type

Physical Book

Author

Eric Ries

Publisher

Currency

Year

2011

Language

English

Pages

336

Format

Hardcover

Dimensions

21.3 x 14.8 x 3.0 cm

Weight

0.44 kg.

ISBN13

9780307887894

Edition No.

Synopsis "The Lean Startup: How Today's Entrepreneurs use Continuous Innovation to Create Radically Successful Businesses"

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Eric Ries

(Author)

View Author's Page

Emprendedor y autor del bestseller El método Lean Startup que lleva vendidos más de un millón de ejemplares y se ha traducido a más de treinta lenguas. Es el creador de la metodología Lean Startup, una filosofía empresarial innovadora puesta en práctica por emprendedores y empresas de todo el mundo. Ha fundado varias startups, entre ellas IMVU, donde ejerció de director de tecnología, y ha asesorado en materia de estrategias de negocio y producto a startups, sociedades de capital riesgo y grandes corporaciones, entre ellas General Electric, empresa con la que se asoció para la creación del programa FastWorks. Ries ha sido emprendedor residente en la Escuela de Negocios de Harvard, IDEO y Pivotal, y es fundador y consejero delegado de Long-Term Stock Exchange.

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Customers reviews

Felipe RaddatzWednesday, February 01, 2017
Verified Purchase
" Un excelente libro para quienes se estan inicializando en el proceso de formar su Startup. Muy buen servicio de despacho. "
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