Name: The Logo Design Idea Book
Price: 13.49 GBP
Availability: InStock
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Author: Steven Heller; Gail Anderson
ISBN: 9781786274120

Type

Physical Book

Publisher

Laurence King Publishing

Author

Steven Heller; Gail Anderson

Year

2019

Language

English

Pages

128

Format

Paperback

ISBN13

9781786274120

Synopsis "The Logo Design Idea Book"

Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.