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portada The Long and the Short of it (International Edition): A Guide to Finance and Investment for Normally Intelligent People who Aren’T in the Industry
Type
Physical Book
Publisher
Author
Year
2016
Language
English
Pages
272
Format
Paperback
ISBN13
9781781256770

The Long and the Short of it (International Edition): A Guide to Finance and Investment for Normally Intelligent People who Aren’T in the Industry

John Kay (Author) · Serpents Tail · Paperback

The Long and the Short of it (International Edition): A Guide to Finance and Investment for Normally Intelligent People who Aren’T in the Industry - John Kay

Physical Book

£ 15.03

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
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Synopsis "The Long and the Short of it (International Edition): A Guide to Finance and Investment for Normally Intelligent People who Aren’T in the Industry"

The follies of finance have threatened the stability of the global economy, and the world of finance has become increasingly complex and sophisticated, but also greedy, cynical and self-interested. The Long and the Short of It provides a guide to the complexities of modern finance and explains how to put your finances in the only hands you can confidently trust - your own. In this new, wholly updated edition of The Long and the Short of It, you will learn everything you need to be your own investment manager. You will recognise your investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. You will discover the principles of sound investment and the research that supports these principles. Crucially, you will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

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The book is written in English.
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