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Marketing Imagination: New, Expanded Edition
Theodore Levitt
(Author)
·
I. M. Levitt
(Author)
·
Free Press
· Paperback
Marketing Imagination: New, Expanded Edition - Levitt, Theodore
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Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, May 31 and
Tuesday, June 11.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, May 27 and
Wednesday, June 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Marketing Imagination: New, Expanded Edition"
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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