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The Marketing Plan Handbook
Alexander Chernev
(Author)
·
Cerebellum Press
· Hardcover
The Marketing Plan Handbook - Chernev, Alexander
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, June 07 and
Tuesday, June 25.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "The Marketing Plan Handbook"
The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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