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The Mom Test: How To Talk To Customers & Learn If Your Business Is A Good Idea When Everyone Is Lying To You
Rob Fitzpatrick
(Author)
·
Createspace Independent Publishing Platform
· Paperback
The Mom Test: How To Talk To Customers & Learn If Your Business Is A Good Idea When Everyone Is Lying To You - Fitzpatrick, Rob
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Origin: U.S.A.
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It will be shipped from our warehouse between
Monday, May 20 and
Wednesday, June 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "The Mom Test: How To Talk To Customers & Learn If Your Business Is A Good Idea When Everyone Is Lying To You"
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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