Name: The Politics of Time and Youth in Brand India: Bargaining With Capital (Diversity and Plurality in South Asia)
Price: 127.98 GBP
Availability: InStock
Author: Jyotsna Kapur
ISBN: 9780857281098

Type

Physical Book

Publisher

Anthem Press

Author

Jyotsna Kapur

Year

2013

Language

English

Pages

158

Format

Hardcover

ISBN13

9780857281098

Synopsis "The Politics of Time and Youth in Brand India: Bargaining With Capital (Diversity and Plurality in South Asia)"

This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

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The Politics of Time and Youth in Brand India: Bargaining With Capital (Diversity and Plurality in South Asia) - Jyotsna Kapur

Synopsis "The Politics of Time and Youth in Brand India: Bargaining With Capital (Diversity and Plurality in South Asia)"

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