Name: The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
Price: 19.61 GBP
Availability: InStock
Author: Eric Ries
ISBN: 9780241197264

portada The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

Type

Physical Book

Author

Eric Ries

Publisher

Penguin Books

Year

2017

Language

English

Pages

222

Format

Paperback

ISBN13

9780241197264

Edition No.

The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

Eric Ries (Author) · Penguin Books · Paperback

New Book

£ 19.61

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Origin: Spain (Import costs included in the price)

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Synopsis "The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth"

Winner of the Business Book Awards 'Thought Leader' category -----With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

Eric Ries

(Author)

View Author's Page

Emprendedor y autor del bestseller El método Lean Startup que lleva vendidos más de un millón de ejemplares y se ha traducido a más de treinta lenguas. Es el creador de la metodología Lean Startup, una filosofía empresarial innovadora puesta en práctica por emprendedores y empresas de todo el mundo. Ha fundado varias startups, entre ellas IMVU, donde ejerció de director de tecnología, y ha asesorado en materia de estrategias de negocio y producto a startups, sociedades de capital riesgo y grandes corporaciones, entre ellas General Electric, empresa con la que se asoció para la creación del programa FastWorks. Ries ha sido emprendedor residente en la Escuela de Negocios de Harvard, IDEO y Pivotal, y es fundador y consejero delegado de Long-Term Stock Exchange.

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