Share
The What, How, and why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape ad Response
Dr Robert C. Worstell; John E. Kennedy (Author)
·
Lulu.Com
· Paperback
The What, How, and why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape ad Response - Dr Robert C. Worstell; John E. Kennedy
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, May 20 and
Wednesday, May 29.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "The What, How, and why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape ad Response"
""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. ""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' - to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. ""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" John E. Kennedy Get this copy for yourself and learn...
