Tiny Habits: The Small Changes That Change Everything - Bj Fogg
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Tiny Habits: The Small Changes That Change Everything
Bj Fogg
Synopsis "Tiny Habits: The Small Changes That Change Everything"
The world&;s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It&;s all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life&;and revolutionize how we think about human behavior. Based on twenty years of research and Fogg&;s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you&;ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.
El Dr. BJ Fogg, fundador y director del Laboratorio de Diseño de la Conducta en la Universidad de Stanford. Es toda una leyenda en Silicon Valley y el mayor experto del mundo en la psicología de los hábitos. Además de sus investigaciones, organiza talleres para innovadores de la industria y ha creado la Academia Hábitos Mínimos para ayudar a personas de todo el mundo a transformar su estilo de vida. La revista “Fortune” lo incluye entre los «10 nuevos gurús que deberías conocer».