Name: Tourism: The Business of Hospitality and Travel, Global Edition
Price: 73.81 GBP
Availability: InStock
Author: Roy A. Cook; Cathy H. C. Hsu; Lorraine Taylor
ISBN: 9781292221670

portada Tourism: The Business of Hospitality and Travel, Global Edition

Type

Physical Book

Publisher

Pearson Education Limited

Author

Roy A. Cook; Cathy H. C. Hsu; Lorraine Taylor

Synopsis "Tourism: The Business of Hospitality and Travel, Global Edition"

For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.