Share
Understanding Marketing
Mark A. P. Davies (Author)
·
Prentice Hall
· Libro de texto
Understanding Marketing - Mark A. P. Davies
£ 34.65
£ 38.50
You save: £ 3.85
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, May 13 and
Tuesday, May 14.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Understanding Marketing"
This is an extremely friendly and practical introduction to marketing - and it covers "all the bases."The book begins with an introductory chapter explaining he concept, philosophy, importance and basic techniques of marketing. It reviews the dynamic nature of marketing in a rapidly-changing society. Next, it introduces the most important aspects of marketing, starting with research, targeting, segmentation and positioning. Understand the differences between consumer and business-to-business markets. Next, consider each element of a modern integrated marketing plan, including pricing, advertising, sales promotion, PR, direct sales, and more. The book includes a full chapter on global marketing, and another on the special issues associated with marketing services.Anyone interested in the fundamentals of contemporary marketing.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Libro de texto.
✓ Producto agregado correctamente al carro, Ir a Pagar.
