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UX Research: Practical Techniques for Designing Better Products
Brad Nunnally
(Author)
·
David Farkas
(Author)
·
O'Reilly Media
· Paperback
UX Research: Practical Techniques for Designing Better Products - Nunnally, Brad ; Farkas, David
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Synopsis "UX Research: Practical Techniques for Designing Better Products"
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner.This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned.Learn what it takes to ask good research questionsKnow when to use quantitative and qualitative research methodsExplore the logistics and details of coordinating a research sessionUse softer skills to make research seem natural to participantsLearn tools and approaches to uncover meaning in your raw dataCommunicate your findings with a framework and structure
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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