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We are Blind: Hard Proof of Marketers' Billion-Dollar Failures
Jürgen Klaric (Author)
·
Planeta Publishing
· Paperback
We are Blind: Hard Proof of Marketers' Billion-Dollar Failures - Jürgen Klaric
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Origin: Mexico
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, May 07 and
Thursday, May 16.
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Synopsis "We are Blind: Hard Proof of Marketers' Billion-Dollar Failures"
The conference "We are blind" made Jürgen Klarić famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen’s ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement. Make the most out of sales and marketing
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All books in our catalog are Original.
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The book is written in English.
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The binding of this edition is Paperback.
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