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Why People (Don't) Buy: The go and Stop Signals
Chakravarti,Thomas,Storry (Author)
·
Palgrave Macmillan
· Hardcover
Why People (Don't) Buy: The go and Stop Signals - Chakravarti,Thomas,Storry
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Synopsis "Why People (Don't) Buy: The go and Stop Signals"
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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