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Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel
(Author)
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Crown Currency
· Paperback
Wordcraft: The Art of Turning Little Words Into Big Business - Frankel, Alex
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Origin: U.S.A.
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It will be shipped from our warehouse between
Friday, May 31 and
Thursday, June 13.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Wordcraft: The Art of Turning Little Words Into Big Business"
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's "e-business." Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people's behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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