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portada Workers go Shopping in Argentina: The Rise of Popular Consumer Culture
Type
Physical Book
Year
2013
Language
English
Pages
320
Format
Paperback
ISBN13
9780826352422

Workers go Shopping in Argentina: The Rise of Popular Consumer Culture

Natalia Milanesio (Author) · University Of New Mexico Press · Paperback

Workers go Shopping in Argentina: The Rise of Popular Consumer Culture - Natalia Milanesio

Physical Book

£ 38.70

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
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Synopsis "Workers go Shopping in Argentina: The Rise of Popular Consumer Culture"

Winner of the Thomas McGann Award from the Rocky Mountain Council for Latin American Studies Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Natalia Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence. Her study reveals the scope of the remarkable transformations fueled by the new market by examining the language and aesthetics of advertisement, the rise of middle- and upper-class anxieties, and the profound changes in gender expectations.

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